The Rowan 7

There are seven universal principles of design and seven universal elements of design. The use of these is what will elevate any space to the highest potential.

The Principles of Design

  • 1. Balance.

    The hallmark of a well-designed room is the visual balance between all the elements that make up the room – from colours, lines and forms to furniture, lighting and décor. Balance can be symmetrical, asymmetrical or radial.

  • 2. Harmony.

    Harmony in interior design is a sense of cohesive style, theme, aesthetic, mood or personality of a space. It is the unity that anchors the design and style of a room. Not every element or décor object must be identical or fall into the same category, but they must all compliment one another.

  • 3. Rhythm.

    There cannot be harmony without rhythm. Rhythm is the use of colours, patterns and textures in repetition or contrast to create visual interest and movement that in turn guides your eyes through the room. Colour is often one of the easiest ways to create this eye movement, and the lack of directed rhythm can create discomfort in a space.

  • 4. Proportion & Scale.

    The principles of balance and harmony are so very important, but proportion and scale is what guides them. Scale is how the size of one object in the room compliments or contrasts the size of all the other objects in the space or even in relation to human scale. Proportion is relative and is the general relationship between differently sized objects.

  • 5. Emphasis.

    While balance and harmony are the cornerstones of good interior design, simply adhering to the two can lead to a sense of monotony and rigidity in a space. This is where the basic principle of emphasis comes in. Emphasis is simply the use of a focal element that anchors a space.

  • 6. Contrast.

    Opposites attract, and there is a place for all of these concepts and more when it comes to home interior design. There is a sense of playfulness, drama, variety and visual interest in contrast. Contrast as a basic principle of interior design can refer to colour combinations, patterns, styles, textures and even shapes.

  • 7. Details.

    A well designed room without finishing touches will always feel impersonal and incomplete. This last step in the design process allows you the freedom to infuse the space with your personality, interests and more. Design professionals are an investment and this is not the time to drop the ball. Staging the final step requires a trained eye to avoid going from comfort to clutter.

The Elements of Design

  • 1. Space.

    In interior design we have the luxury of working within three dimensional space (length, width and height). This three dimensional space can be filled or left empty. Space can be split into two categories: positive and negative space. Positive space is space containing objects and negative space is the open/empty space (including any space between objects). Striking a balance between the negative and positive spaces of a room is essential to avoid overcrowding or sparseness. Different design styles will lend themselves to different uses of space – for example, a minimalist design has far more negative space than your average eclectic design.

  • 2. Line.

    Horizontal, vertical and dynamic lines help to shape a room and guide the eye. Creating lines using the room’s furnishings and structural design can form harmony, unity and contrast. Horizontal lines, created by tables and other surfaces, give a sense of stability, formality and efficiency. Horizontal lines make a room appear wider and longer, and to draw the eye to a focal point. Overemphasis of horizontal lines has the ability to make the space seem boring and unfinished. Vertical lines, such as windows and doorways, evoke feelings of freedom and strength. Accentuating vertical lines often gives the illusion of a room being taller. Dynamic lines refer to diagonal, zigzag or curved lines. Dynamic lines capture our attention longer. However, too many dynamic lines in one room can be distracting, and overpower horizontal or vertical lines.

  • 3. Form.

    Form is the shape of the room, as well as any objects within the room. In other words, it relates to the physical form of anything that is three dimensional. Forms can usually be described as either geometric or natural. Geometric refers to hard lines and square edges, while natural relates to more organic forms that seem to be created by nature. Forms can also be open such as objects that can be looked into or closed.

  • 4. Light.

    Natural or man-made light is a critical aspect of any space. Without it, all of the other elements fall flat. Light can be broken into the categories of task lighting (defined purpose), accent lighting (emphasizing objects) and mood lighting (adding ambiance). Dimmers make a space much more versatile. Natural lighting can be manipulated through clever placement of doors, windows and mirrors. Beyond its functional purpose, light has the ability to set the mood and atmosphere of a space while defining colour, line and texture.

  • 5. Colour.

    Colour is a science all on its own. It has the ability to create mood, define unity and alter the perception of how large or small a space is. The psychology of colour shouldn’t be underestimated. Colour can evoke memories and stir emotions, stimulating a physical and psychological response in our bodies. When considering the colour of a room, think about what the room will be used for. Consider how both natural and artificial lighting will affect your selected colour both day and night, given that light can alter our colour perception. Lighter or brighter colours in smaller spaces to give the illusion of more space. Darker colours can give a powerful dimension to a larger space.

  • 6. Texture.

    Texture refers to the tactile surface of an object or finish to bring a unique dimension to the room. Just like mixing colour and pattern, textures within a space give a subtle sense of depth. From furniture to accessories to fabric, texture has the ability to add interest and detail. In essence, it gives a room feeling. Texture comes in two forms – visual texture and actual texture. Visual texture refers to texture that is perceived by the eye. In other words, this is the impression of texture one gets by only viewing an object. This effect is usually found in the form of pattern. Actual or tactile textures can be seen or felt and has 3D characteristics. A cushion can be appreciated not only with the eye but also by touch. The placement of each object in comparison to the texture of the object beside it will also add emphasis and contrast to the finished design.

  • 7. Pattern.

    Paired with colour, pattern offers a similar use to texture in that it can add appeal to a space. A pattern is created by the use a repetitive design and can be found in wallpaper, soft furnishings, rugs and fabrics. Patterns that create vertical or horizontal lines can be used to give a heightened sense of space. Patterns can bring a room to life. As a rule of thumb however, it’s best to include a maximum of three patterns, all drawing from the same colour scheme.